Wear Tactics

Wear Tactics

The Client:

Tradition Scarves is an fan apparel company who got their start by bringing team-based scarves, which originally appeared in soccer fandom, to broader sports fan audiences with custom design options.


The Challenge:

Tradition Scarves success in the custom knitted scarf realm, allowed them to move toward offering a larger range of custom apparel products. Soon they found they had outgrown their name, and needed a parent company brand to encompass their new growth.


The Solutions:

A whole new branding package to launch a new parent company was created, complete with naming, brand statement, logo development, brand identity, product photography, packaging design and a brand style guide.